My friend Claire who is currently doing a work experience placement at Wolfstar wrote an interesting post on the Wolfstar blog yesterday about Chris Crocker and his 'Leave Britney alone' video. If you haven't heard of him you may be the only one as the video of him crying hysterically about the way Britney is being treated by the media has had millions of views by the public since it made its way onto the site. Whilst I did have a chuckle whilst watching it, I was shocked to learn that this led to the 'guy' (I hesitate to use this team as it doesn't quite seem to fit) being asked to host his own TV program in the US.
This crazy example highlights just how powerful social media is becoming in our society, with a single YouTube video leading to stardom and worldwide recognition. The implications of these developments for PR and marketing are huge with only fools not being able to see how much potential these new forms of media hold.
1 comments:
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